AZALEA WANG

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AZALEA WANG *

I currently work as an E-commerce and Marketing Coordinator for Azalea Wang, an emerging footwear and outerwear based wholesale brand. I help build the brand’s awareness through organic social media content creation and PR focused influencer collaborations, as well as research to find opportunities for the brand’s growth.

VIRAL MOMENTS

Our statement bridal heels gained recognition through our TikTok and Instagram accounts with the help of our stylized product imagery, resulting in high engagement and a notable increase in conversion for the heels online.

In order to build trust with our customers as the brand continues to grow, we like to highlight our collections that our retailers have in their stores. Our video highlighting the products we sell to Boot Barn helped us spread brand awareness and gain traffic to the retailer’s stores as well as our own e-commerce channel.

By collaborating with fashion based content creators and stylists, we wanted to bring Azalea Wang to the spotlight and bring brand awareness to potential customers who aren’t afraid to stand out in a statement piece. This has helped grow our audience on social channels as well as increase conversion through our E-Commerce channels.