LE CREUSET

PROBLEM

Le Creuset’s expensive price point makes it difficult for consumers to justify purchasing their cookware.

INSIGHT

“The 2022 edition of Mintel Consulting’s Sustainability Barometer reflects that reality check from a consumer perspective, with concerns around climate change… All of this points towards the emergence of a more informed and hardened global consumer”

(mintel.com 2022)

OPPORTUNITY

Highlight Le Creuset’s French origin and colorful expression in order to justify the brand’s quality and timelessness.