PROBLEM
Bebe has lost relevance as a brand for the young demographic to purchase clothing from due its lack of connection to the youth’s culture.
INSIGHT
Younger generations are eager to go out and experience night life with the rise of the post-pandemic lifestyle.
OPPORTUNITY
Rebrand Bebe as the essential place to shop for clothing to make a statement and feel confident in for a night out.
REBRAND CONCEPT BOARD
BRAND GUIDE
SAMPLE OUTFIT DRAFTING
