GLADE
GLADE
PROBLEM
Glade’s products are seen as scent eliminators rather than a product that can help enhance a space, which creates a missed opportunity for the brand.
INSIGHT
“The global aromatherapy market size was estimated at USD 1.6 billion in 2020 and is expected to expand at a CAGR of 11.6% from 2021 to 2028.” (gitnux.com 2023)
OPPORTUNITY
Depict Glade as a necessary addition to any person’s household with the help of their comforting scents.
Instagram Story Ad
Facebook Ad
Poster and Billboard
Spotify Partnership