PUBLIC LANDS

PROBLEM

Public Lands is looking for a new location for them to expand their business and get people in-touch with the outdoors.

INSIGHT

Knoxville’s abundance of outdoor activities, 4-season market, tourism, and proximity to nature make it the optimal place for Public Lands to open their new location.

OPPORTUNITY

Utilize an omni-channel approach to promoting Public Lands’ Grand Opening in Knoxville. This includes social media posts, Airbnb partnerships, PR bags, and elementary school bench paintings.